Product eBooks
If you talk to most digital marketers, they’ll tell you “storytelling is king.”
What better way to tell a story than with a book!
eBooks are a critical tool for lead generation in crowded newsfeeds. Business buyers want resources, not clickbait.
My approach to writing and designing eBooks follows some core principles:
Inject some fun! This isn’t a research report, it’s a picture of life with your product
Focus on the end user—show real-world improvements that connect back to core features and competitive advantages
Make a clear contrast either from your competitors’ solutions or just the way things have always been done